Starting a venture during this recession

13 02 2009

Often, during the past few days… I have got different opinions on this topic from people around me. While some outright deny the possibility of a success, others have encouraged me and shown me the brighter side of things.

I have collected the opinions and tried to list them here

People for starting a business… These are the benefits that they talk about

  • Do the work you want to do than just adjust to whatever you get in a receding economy
  • Passion brings in creativity and vice versa… both of which fuel the success of any startup
  • Qualified people at cheap rates… Get the right team at a lowest cost!

People against the idea

  • Long payback/break even time
  • Lack of funding options available.. VCs are running away
  • High risk of failure

Although, I haven’t been able to take any side as of now… I am definitely one of those risk takers who is passionate about his idea and wants to take a plunge… Keep looking this space for more on my venture

Meanwhile, here’s some more food for thought -





Consumer preferences for perfumes

7 02 2009

As a part of our marketing research project at XLRI, we are conducting a simple survey to understand consumer preferences and purchase behavior for ‘Perfumes’.

Your frank inputs would help us derive unbiased results and give useful recommendations to our sponsors. This survey should take approximately 4 to 6 minutes to complete. You can access the survey here

Please be assured that the information you provide is intended to be used only in aggregation with the answers of other respondents.

Thank you for your participation.

And yes… Please feel free to circulate the link to your friends….The survey results would also be published here after I collate them in another couple of days





Quote on Marketing

4 02 2009

” The role of marketing is to sell more products to more people for more money to make more profit ”

– Sergio Zyman





Social Entrepreneurship conference @ XLRI

1 02 2009

Theme – Providing “Access” for Sustainable Development

Dates – January 31 & February 1, 2009

Venue – XLRI, Jamshedpur

The Purpose
To showcase innovative social entrepreneurship ventures by
# individual entrepreneurs,
# NGOs,
# corporates, and
# government agencies
…and to provide a common platform for sharing experiences, issues and concerns.

For more info, visit http://social-entrepreneurship-at-xlri.blogspot.com/





Exam fever is back to haunt me

1 02 2009

Term III end terms have started yesterday and I am gripped with the exam fever all over again. This time it becomes a bit easier though … Afterall the courses are all electives and I had a choice to select the courses that I liked.

Wish me luck….