Product Life cycle

5 10 2007

Product life cycle

MBA is all about bell curves. The product life cycle(PLC) stages, each require a unique strategy to maximize returns in product business.

  • Introduction
  • Growth
  • Maturity
  • Decline

And Yes.. did we miss the initial development phase! There will be sunk costs in the product development, R&D, innovations,  etc. Let’s discuss this later. For the moment, I plan to have an individual writeup of strategies and decisions required during each of the above mentioned stages.

Happy Reading …



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